In a bold move to win back customers and stimulate growth, MultiChoice Nigeria has announced a 50% price reduction on its DStv decoder, slashing the cost from ₦20,000 to ₦10,000. This price cut comes as part of the company’s recently launched “We’ve Got You” campaign, aimed at easing financial pressure on customers and boosting subscriber numbers.

The campaign, which runs from June 16 to July 31, 2025, not only features a discounted decoder price but also includes a free package upgrade offer. According to MultiChoice, subscribers who pay for their current package during this period will be automatically upgraded to the next higher package, at no additional cost.

This strategic move comes in response to a significant 1.4 million drop in subscribers across Africa, largely attributed to economic challenges, particularly in Nigeria. By slashing decoder costs and offering value-added incentives, MultiChoice aims to make DStv services more accessible and affordable to a wider audience.

Speaking on the initiative, MultiChoice Nigeria stated that the price reduction and added incentives are part of its commitment to “putting customers first” and adapting to current economic realities.

The company encourages both new and existing customers to take advantage of the limited-time offer before the campaign ends on July 31.